The Importance of a Branded Box for Increasing Sales

Think about the last item you purchased (or received from someone else) that came packaged in a custom branded box.

What made the packaging so memorable?

Do you believe the packaging increased the quality of the product? If so, you’re not alone.

Product packaging is one of the most important steps to marketing a product. It is a critical piece of the brand experience and is key to giving a positive first impression to the consumer. In fact, 72 percent of Americans say product packaging influences their decision to buy.

So, just what is a branded box?

A branded box, also called a custom printed box, is packaging designed for a specific product. Businesses can create a unique design for the product box, including a logo, slogan, images, graphics, text, and more. The design is printed directly on the box.

With today’s technology businesses can deeply customize their boxes with a custom cut-out, specialty coatings, film laminate, or foil stamping.

For your business, there are several ways a branded box adds value to your product and can improve your bottom line. Here is a quick look at six ways that help increase sales.

1. Branded boxes are a clever reminder of your product

Branded boxes are something customers keep around. Your customers will save them for later uses, such as sending a package or storing the product. Having your company’s name on the box ensures the customer will see your company’s name, again and again, every time they look at the box. Add a unique design and a kind message, and your box becomes a keepsake.

At a future date when your customer needs the product again, it will be easier for them to remember where the product came from and make the same purchasing choice. Customers will recognize your logo, associate it with the product, and become a repeat customer.

2. Custom printed boxes help effectively promote your brand

A branded box by design is intended to promote your company’s brand. As your customers become more familiar with your brand, when they see your box, they will know your company produced the product. A branded box can set your product apart from the competition and keep it top-of-mind for your customers.

3. Packaging levels the playing field – even the little guy can compete

When a business’s name and logo are on a box, a level of professionalism is perceived that would not be noticed in a plain, ordinary box. This can help level the playing field in the marketplace. Smaller brands can deliver a quality product in a quality box with their slogan and logo on it, and it will appear every bit as professional as products produced by a larger company. Customers will build a familiarity with your logo, and your business will become better known through a relatively inexpensive way of advertising.

4. A box can become a part of the story for your customers

When a customer receives your branded box, they immediately feel more comfortable with their purchasing decision.

Your box can become a part of a bigger story or even a lifetime memory. For example, imagine buying your spouse a gift for your anniversary and it shows up at your home in an old, nondescript box that has obviously been used many times before. Your spouse’s first instinct may be to question the quality of the product. However, a product presented in a professionally branded box with the business’s logo on it will stand out and be remembered. Just the box alone can instill confidence in the customer that they made the right decision with this purchase.

5. Packing is an inexpensive extension of product marketing

Of all the different options for marketing and promotion, putting your brand design and logo on a packaging box is one of the least expensive ways of driving brand recognition.

Consider the curved arrow on every single Amazon box and how recognizable it is.

Your logo is impressive, and you want it to be seen by as many potential customers as possible. That’s what a branded box does. People see it, they remember it, and it will affect their purchasing decision – at an extremely low cost.

6. A branded box is a customer connector

People become fiercely loyal to the products they buy. Ninety percent of customers are likely to purchase more than once. When the product delivers what it is supposed to and is a part of a bigger buying experience – through a branded website and other marketing efforts – a branded box is a striking reminder of that loyalty.

People are also creatures of habit, and they don’t want to change when they are already comfortable with a product. A branded box is a reminder to your customers that your product will arrive in a recognized box and be the same consistent and high-quality product it always is. Adding your business logo on the box reinforces this close relationship.

So, what story does your product packaging tell? Is it giving your product the reputation it deserves? Are you missing out on repeat business and a boost in revenue?

Take your product sales to a new level. Browse through our Packaging Types for inspiration. We’ll help you customize your box with our in-house designers so you can stand out in the crowd.