Protect your products! Custom packaging is designed to fit your product perfectly – on the outside of the box protecting your brand and the inside protecting your product. Externally, custom packaging can be designed to promote your logo, company name, and brand colors. A product box can be custom printed and used to share a […]
Thanksgiving, Christmas and New Year’s Day holidays are still months away but now is the time to think about creative marketing for the holiday buying season. It might be summer outside with warm breezes and the sun shining above but planning takes time. What can you do to tip buyers over the edge and have […]
When designing your product packaging, there are many elements to consider. In a recent post, we outlined 24 elements you can feature on your product packaging to help your product stand out from the competition. Our list includes elements like your brand logo, eye-catching images, and ingredients. Even adding the directions for using the product […]
When customers go to a retailer to buy your product, the first image they see is the product packaging. Your product is most likely sitting between other similar products. There it is side-by-side with your competitors leaving you clinging to the hope your customer will recognize your product and choose it over the others. Does […]
In today’s marketplace, unless you create one-of-a-kind products, you’ve got competition. If you sell your products online, you’ve got a lot of competition. When your customers are shopping online, they may land on your product but most e-commerce sites also recommend other similar items right on your sales page. You’ll see this below your product […]
The proofing process is an important part of every business operation. When we think about the full cycle of a product, we see where proofing fits with product development, packaging, distribution, marketing, and more. For product packaging, without a clearly outlined proofing process errors can end up being very costly. Depending on the type of […]
When producing a box or packaging for a product, the box vendor will use what is called a dieline. The dieline is a template that tells the box company how the final packaging should be cut and formed and what the printed design should look like. Here’s an example. The image below is a picture […]
More and more companies are turning to eco-friendly product packaging solutions. It’s good for the environment and it’s good for business. In this article, we explore several sustainability tips with product packaging and how businesses can work together to help the environment. 1. Work with a box or packaging manufacturer that employs sustainability practices in […]
Less isn’t always more – especially in the world of product boxes and packaging. Whether you are selling cosmetics, lotions, fresh-baked cookies, or auto parts, custom product boxes give you extra space to sell your product to consumers. Aside from your logo, company name, and brand colors, a product box can be custom printed and […]
If you’re ready to approach retailers about selling your product, there are a few options available. One of the fastest routes is to work with an established wholesale distributor or an experienced product broker. Alternatively, you can certainly approach retailers directly. In this case, do your research and ensure you are fully prepared. As the […]
