Boost year-end sales with retail holiday packaging and boxes

Thanksgiving, Christmas and New Year’s Day holidays are still months away but now is the time to think about creative marketing for the holiday buying season.  It might be summer outside with warm breezes and the sun shining above but planning takes time. What can you do to tip buyers over the edge and have them choose your product over the competition?  Try custom-designed holiday packaging.

Custom-designed packaging is a strategic way to elevate your brand and get your products noticed.  During the holiday season, if there is anything a business can do to add to the festivities and spread joy and happiness, do it. It’s good for customer acquisition and retention. And, a colorful, festive holiday box for your product is just the right answer.

Here are a few ways you can use custom holiday packaging to increase sales.

#1. Offer a holiday-themed limited edition of your product

The food industry has this tactic down pat. Every Fall as the weather starts to cool, many food manufacturers release their limited edition food products and send buyers into a frenzy. Offering a limited edition creates urgency and exclusivity for your consumers. That might not sound like the holiday spirit but it works. Create a custom box and offer it for a limited time. Include a sweet holiday message in the box to show your customers how much you appreciate them.

#2 Add a special message about your company’s mission and goodwill

Does your company have a successful corporate social responsibility program? What about a charitable giving program? A custom holiday box is a perfect platform for sharing your success and connecting your consumers to more details about your efforts. Create a thoughtful message for your holiday boxes and direct consumers to a landing page that shows your success stories.

The team at Tom’s Shoes is a perfect example. The company invests ⅓ of its profits in grassroots efforts, like organizations creating change at the local level, and driving progress from the ground up. When the company first launched they were giving a pair of shoes to a child in need for every pair they sold. They have since expanded their efforts and are doing even more. Below is a look at a vintage Tom’s Shoes’ Shoebox. Adding messaging like this about your company’s social responsibility projects to your holiday packaging is very powerful.

#3 Create a gift box for the holiday season

If your product would make the ideal gift and shopping days like Black Friday are on your marketing radar, then consider creating a custom gift box for your products during the holiday season. Much like the limited-edition example above, you won’t need to do this past the holidays. These box designs are so easy for gift-giving. Just add a bow and you’re finished!

#4 Help businesses say “Thank You”

Businesses of all sizes, for-profit and non-profit, schedule thank-you gifts for their consumers (or donors) during the holiday season. Create customized thank-you packaging as a limited edition during the holidays to help personalize your products. Add a simple, elegant thank you message to the inside top of the box, or simply create a decorative insert that is included with each order.  The sky is the limit when saying thank you.

These are just four examples of ways you can use custom-designed holiday packaging for your products. Have our ideas got you thinking? Contact one of our friendly packaging specialists today and we can help you start planning for a successful holiday season.