Protect your products! Custom packaging is designed to fit your product perfectly – on the outside of the box protecting your brand and the inside protecting your product. Externally, custom packaging can be designed to promote your logo, company name, and brand colors. A product box can be custom printed and used to share a […]
The proofing process is an important part of every business operation. When we think about the full cycle of a product, we see where proofing fits with product development, packaging, distribution, marketing, and more. For product packaging, without a clearly outlined proofing process errors can end up being very costly. Depending on the type of […]
When producing a box or packaging for a product, the box vendor will use what is called a dieline. The dieline is a template that tells the box company how the final packaging should be cut and formed and what the printed design should look like. Here’s an example. The image below is a picture […]
Less isn’t always more – especially in the world of product boxes and packaging. Whether you are selling cosmetics, lotions, fresh-baked cookies, or auto parts, custom product boxes give you extra space to sell your product to consumers. Aside from your logo, company name, and brand colors, a product box can be custom printed and […]
For those new to a business, it can be difficult to know exactly how to go about packaging your product. Ideally, you want to opt for packaging that displays your product to its full advantage and demonstrates its features and other main selling points, but you also want packaging that is still affordable to produce. […]
When selling a product, it is important to select the right packaging company. Your packaging is the first thing potential buyers see when they glance at your product on the shelf of their local store or online. The package is also responsible for keeping the product safe so it arrives to the customer in one […]
The meteoric rise of social networking has a lot of marketers and business owners questioning the efficacy of their advertising and branding efforts. That said, not everything that defines your business or product will fit neatly into the social platform package. Consider, for example, the necessity of actual physical packaging for your product. Product packaging […]
Product packaging is an essential component of any business that sells or manufactures a product. It is the packaging that catches the eye of the buyers to encourage sales. The packaging tells consumers everything they know to decide whether to purchase the product. The packaging also protects the product on its way to buyers’ homes. […]
What paper works best for my packaging? The type of paper used in product packaging plays a huge role in the look and feel of a finished packaged product. The paper selection also has a large impact on the overall cost and look of your custom box! With many paper thicknesses and styles available, it […]
Think about the last item you purchased (or received from someone else) that came packaged in a custom branded box. What made the packaging so memorable? Do you believe the packaging increased the quality of the product? If so, you’re not alone. Product packaging is one of the most important steps to marketing a product. […]