Branding is perhaps the most important element of any successful company. It is the first thing any marketing or advertising team will evaluate because the brand is what defines your business. A company’s brand gives customers an idea of what services and/or products the company offers, and by doing so, it helps increase name recognition. […]
Proper packaging is essential no matter what product you’re selling or distributing. And when designing your product’s packaging, aesthetic appeal is as important when selling products online as it is in brick-and-mortar retailing. For the electronics industry redesigning your electronics packaging can make as much of a difference as new features and innovations incorporated in […]
Operational costs at retail stores come in all shapes and sizes, and retailers are always trying to find ways to trim those costs, wherever possible. Retail-ready packaging could be the answer. In the past several years, retailers have started catching on to an area where operational costs can be significantly reduced – costs such as […]